EXTRA PAYMENT Essay Example | Topics and Well Written Essays - 2000 words

EXTRA PAYMENT - Essay Example It is a mass-based airline, therefore it must adopt a dual strategy by competing in the price segment as well as the premium segment. To achieve this differentiation, it may even develop a new economy brand that offers value for money, while retaining the original BA brand for its premium customers who are willing to pay extra for its services. The brand differentiation will help to create a strong product positioning and sharp market segmentation for BA. It will clear its focus regarding its target customers and define and differentiate their aspirations and priorities, instead of following a â€Å"treat-them-all-the-same† approach. The economy brand of BA will be able to derive great benefit from the strong brand identity of the original British Airways that is focused on premium quality and service. Therefore, within the price segment options, the customer may prefer the BA economy option, considering the BA brand value and the image of reliability that comes along with it. The exceptional quality and services culture of the original BA brand, its investments in training, motivation and employee development, its wealth of learning and experience in creating a service oriented organization, are bound to provide incidental gains to its economy brand. So even within the price market, the BA economy brand could be in a position to stand out amongst other price competitors, with its service-oriented history, reputation, culture and employee orientation. Along with the strategy on pricing, brand differentiation, and service quality, it is equally important to deliver the clear message to the potential customers. Therefore, effective and focused marketing and advertising strategies have to be in place to ensure that the customers get a clear understanding of the unique product offerings of the British Airways. In the airlines industry, as in any services industry, employee development and motivation is

Mobile telephone networks Assignment Example | Topics and Well Written Essays - 1000 words

Mobile telephone networks - Assignment Example 2 Advantages of Communication Networks for Students The cell phone is a conventional way of communication and precisely efficient for student to participate in after school activities. The lectures and classes sometimes consume more time as expected. Students can inform their parents for being late. However parents can also call anytime to their children. 2.1 Safety For security purposes, cell phones play a vital role to ensure student safety. However if the crime rates are extremely low, there is still a slight danger and complete safety is not assured. There may be other causes which may need urgent attention. For example there may be emergency situations, health problems which may need immediate communication. Mobile phone is the only source of communication for students to communicate directly to their guardians and colleagues. 2.2 Long Distance Communication There are some students who come to study from places which are usually far away. Their relatives and families reside on l ocations which are too far. Cell phones again play a vital role and become the only source of immediate communication with the love ones, parents and family members. Parents are worried for their children because they are far away and needs to be kept in touch at all times. Parental communication keeps the parents and guardians updated about their student welfare. Constant communication makes the parents feel more secure and satisfied. 3 Disadvantages of Mobile Networks for Students There are also several disadvantages of using cell phones as a student. The misuse of cell phones during lectures or in classes certainly is not helpful for the student to concentrate on the lecture. If the cell phone is not set to ‘silent mode’, an SMS or a call can disturb the whole class. Even the cell phone on ‘Silent Mode’ can disturb the students due to the vibration voice. In the examinations, students can cheat with the help of cell phones. The radio frequency radiation can cause harm to the health in some ways. If the cell phone turns off, parents and relatives become worried and think negatively. 4 Network Comparison Student packages are always designed to cater the requirements of student by providing low cost tariffs. In the UK there are total 7 mobile network operators. Each company is providing different tariffs for student packages. The student packages are designed to provide cheap services which are most widely used in the country. For example, Mobile Internet connectivity, chatting and texting, these are the most common of the lot. The recommendation for selecting any one service cannot be made. As there are different networks providing different facilities and features. Students can select networks according to their requirements. The comparison of the rates and ‘Pay as you go’ services offered illustrated below (, Compare network deals). 4